5 REASONS YOUR WEBSITE ISN’T RANKING ON GOOGLE!
According to Internet Live, 67,165 searches occur
every second. That’s 67,000 different sets of eyes that could land on your
website and give your business exposure.
SO, WHY AREN’T I RANKING?
Chances are, there is more than one reason your site
isn’t ranking. Now to be clear, this is by no means a list of Google’s
top six ranking factors. Instead, it is a less technical breakdown of
mistakes most website owners make when trying to rank highly in search engines.
Below are six of the most common issues you will see in low-ranking websites.
1. NO KEYWORD STRATEGY
When writing content, it’s important to understand
exactly what the user (your potential target market) is looking for, and what
words they are using. Using only product numbers, overly technical terms, or
your own brand-specific terms won’t help you drive traffic to your site. For
example, if my store is called Bob’s BBQ Grills, it doesn’t make much sense to
have the goal of ranking for “Model 394-G4TA Grill” if no one is searching for
that term.
2. NO KEYWORDS & KEYWORD STUFFING
Strategically built websites understand how to leverage
keywords. All too often, low ranking sites do not have pages dedicated to those
phrases. Amazingly, some sites don’t even use the keyword/phrases anywhere in
their content.
3. THIN CONTENT
Web search tools care about furnishing the individual
looking with the most ideal outcomes, and rank sites dependent on how well they
coordinate the watchword or expression looked. Web search tools couldn't care
less what site proprietors need to rank for. For instance, in the event that I
am keen on positioning for "Bar-b-que flame broils" (since that is
the thing that my site sells) at that point having a page with just the
accompanying substance won't do much for my positioning.
4. ON-PAGE OPTIMIZATION
When your CONTENT is composed appropriately with the
correct catchphrases/expresses, the subsequent stage is to enhance the meta
labels. (Look at our SEO nuts and bolts blog to become familiar with meta
labels). As a matter of course, most title labels will either have the page
name, or the page name alongside the brand following. So commonly, an
unoptimized title tag for landing page could resemble this.
5. NO BACKLINKS
While the facts confirm that content that might be the
most significant factor influencing internet searcher results, backlinks aren't
a long way behind. cONTENT can exhibit topic ability, however, backlinks show
your site has high power, and the substance you've composed merits sharing.
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